Overview

The Tamworth Regional Council Entrance Strategy has been developed and endorsed by Council to enhance key road entries to Tamworth and surrounding towns and villages.

The goal of this strategy is to:

• celebrate our culture through recognition of the land's Traditional Owners;
• create a strong brand for the region;
• support a positive experience for visitors; and,
• nurture community pride.

With ever-increasing visitor numbers to the region, signage is a crucial part of creating a positive and consistent visitor experience. One key outcome of this strategy, which aligns with Council's Blueprint 100 is to create a sense of arrival at each destination and leave a lasting impression on visitors of which residents can be proud.

The Tamworth Regional Entrance Strategy was on public exhibition during November and December 2022 and adopted by Council in 2023.

Due to feedback received from the community in late 2024 after the Community Update Meetings, the designs were updated to reflect the feedback and to also align with our Tamworth Region branding that we now have in place, rather than the corporate branding.

The below image is an example only to show the sign, this is not the final artwork. You can see the final artwork in the dropdown headings on this page.

What's happening?

With the support of the Australian Government's Local Roads and Community Infrastructure Program, new entrance signage will be installed in 2025 as part of the Tamworth Regional Council Entrance Strategy (PDF 14.8MB).

Tier 1 and Tier 2 signage will be installed at the main vehicular entry points listed below: